The Future of Advertising: Why AI Models Are Revolutionizing the Marketing Landscape
In this article you discover how AI models are transforming traditional advertising. Learn the benefits, real use cases, and why top brands are now investing in virtual models.
Advertising is at an inflection point. While traditional photo shoots take weeks, cost thousands of euros, and require complex logistics, brands today can produce photorealistic campaigns with AI models in minutes—without booking models, without location costs, without delays.
At Entysia, over the past year we've watched hundreds of brands—from D2C startups to luxury labels—radically transform their campaign production. The question is no longer "Should we use AI models?" but rather "Why aren't we using them yet?"
In this article, we'll show you how AI models are changing the marketing landscape, what concrete benefits they offer, and how to strategically leverage them for your brand.
1. The Old World: Why Traditional Model Shoots Are Expensive and Slow
The classic process:
Casting & negotiations (1–3 weeks)
Location scouting & preparation (3–9 days)
Photo shoot with crew (1–3 days)
Post-production & retouching (7–18 days)
Total duration: 4–6 weeks
Average costs: €8,000–50,000+ per shoot
The problems:
Scheduling conflicts with models
Weather dependency for outdoor shoots
Limited variations (1–2 looks per shoot)
High retouching costs for consistency
No rapid iterations possible
The reality: Many brands skip high-quality visual content altogether or recycle old images—with direct impacts on conversion, social engagement, and brand authenticity.
2. The New World: AI Models as Competitive Advantage
With AI models:
⚡ Instant Production: Photorealistic campaigns in hours and days, not weeks
🎨 Infinite Variability: Change looks, clothing, backgrounds—even afterwards
📈 Rapid Testing: A/B test dozens of campaign variations
🌍 24/7 Availability: No scheduling conflicts, no delays
✅ Complete Control: Every element is editable and reusable
The result:
Brands can now work at the pace of their campaign ideas—not at the pace of model availability and production logistics.
3. Two Types of AI Models: Authenticity vs. Creativity
At Entysia, we offer two distinct approaches—depending on what your brand needs:
AI Twin Models: Authentic Storytelling
What are AI Twins?
AI Twin Models are certified digital replicas of real people. They're created exclusively with written consent from the real person and supported by transparent revenue-sharing contracts.
Best use cases:
✅ Influencer campaigns with genuine authenticity
✅ Celebrity partnerships (with digital doubles)
✅ Sustainable brand storytelling
✅ Purpose-driven campaigns with real impact
✅ B2B thought leadership (CEO avatars)
Why authenticity matters:
Consumers increasingly recognize deepfakes and artificial content. AI Twins offer the best of both worlds: the control and scalability of AI with the credibility of real people behind it.
Example campaign:
A fashion brand partners with a real model, creates an AI Twin, and then produces new campaigns monthly—without booking the model each time. The model earns 30% of campaign revenue. Win-win.
AI Generated Models: Infinite Creativity
What are AI Generated Models?
100% virtual, hyper-realistic digital humans created from ethically-compliant, transparent training data. No real person behind it—just limitless creative possibilities.
Best use cases:
🎨 Brand character development
🛍️ E-commerce & product shoots
🎬 Experimental & trendy campaigns
📱 High-volume social media content
🎭 Multicultural representation (any culture, any appearance)
Why creativity matters:
Some campaigns need complete creative freedom. An AI Generated Model can have a different hairstyle, represent various cultures, or appear in fantastical scenes—without limitations from real models.
Example campaign:
A tech startup creates an AI Generated Model as a virtual brand ambassador. Every month it produces 50+ social posts, ads, and videos—all created in few days, all at a fraction of what a real model would cost.
4. Real Use Cases: How Brands Use AI Models
Use Case 1: E-Commerce – 300% Faster Production
The problem:
A fashion brand must photograph new products every 2 weeks. Each shoot with real models costs €8,000 and takes 10 days.
The AI solution:
Instead of shoots: upload product images, use AI models (or 3D rendering). Time: few days instead of 2 weeks.
Result:
The brand can launch products few days after production instead of 2 weeks later. This means 40% faster time-to-market and 25% higher conversions (fresh content performs better).
Use Case 2: Influencer Marketing – 10x More Content for the Same Budget
The problem:
A brand pays an influencer €5,000 per post. For 10 posts/month, that's €50,000 in content costs.
The AI solution:
Create an AI Twin of the influencer (with consent). Produce unlimited variations. Use the AI Twin for testing, variants, and A/B testing.
Result:
Instead of 10 posts/month: 100 posts/month. Every variation tested, optimized, and only top performers boosted. Budget efficiency increases by 800%.
Use Case 3: Startup – From Idea to First Campaign in 48 Hours
The problem:
A D2C startup has 3 days until launch. No time for model casting, no budget for big shoots.
The AI solution:
Day 1: Upload brand brief + product images
Day 2: Generate AI models + first campaign variations
Day 3: Social ads live, first sales coming in
Result:
The startup launches with high-class campaign visuals—as if backed by a major brand. Authenticity through AI, not despite it.
5. The Future: Where AI Models Are Heading
Trends for 2026:
🎬 Live AI Models in Campaigns: Real-time video generation for personalized ads per viewer
🌍 Culturally-Nuanced Models: AI models that understand and represent cultural nuances
💬 Interactive Models: Customers can chat with AI models, ask questions, virtually try on products
🔐 Blockchain-Verified Authenticity: Verified AI Twins with blockchain authentication
What this means for your brand:
Brands that start with AI models now have a 2–3 year head start on competitors. They learn the technology, build processes, and use it strategically—not in a panic later.
6. The Ethics Question: How Entysia Takes Responsibility Seriously
Common objection: "Aren't AI models unethical?"
Our answer:
It depends on how you use them.
At Entysia, we have clear standards:
✅ AI Twins: Only with written consent from the real person
✅ Revenue Sharing: Real models earn 30% of campaign revenue
✅ Transparent Training Data: No non-compliant data used
✅ Disclosure & Clarity: Clients always know if they're using an AI Twin or Generated Model
✅ Legal Security: Complete documentation and protection against misuse
The reality:
Unethical AI isn't the future—ethical AI is. Brands that work responsibly with AI models build trust and customer loyalty.
7. How to Get Started with AI Models: A Practical Guide
Step 1: Define your goal
Does your brand need authenticity (AI Twin) or creative freedom (AI Generated)?
How many campaigns/assets do you need monthly?
What's your current budget for model shoots?
Step 2: Launch a test campaign
Create 1–2 test campaigns with AI models
Measure performance vs. your traditional model shoots
Learn what works and what doesn't
Step 3: Scale & optimize
If test is positive: scale to all campaigns
Use AI models for rapid testing (50+ variations/week)
Optimize based on ROAS, engagement, conversion rate
Step 4: Integrate into your workflow
Train your team on new tools
Create templates for quick reproduction
Establish a repeatable process
Conclusion: The Future Is Not "AI or Real Models," It's "AI AND Real Models"
The best brands use AI models strategically:
For volume content: AI Generated Models
For authenticity & influencers: AI Twins
For speed & scale: Both combined
Instead of asking "Should we use AI models?", ask "Why aren't we already using them for 80% of our campaigns?"
The brands that answer this question today will dominate their competitors tomorrow.
Ready for your first AI model campaign?
Let's see how AI models can transform your marketing.
Drop us an E-Mail at pk@entysia.com
